The Rûmi Series N°14/ Yes, I am superstitious!

No N°13

It's been a whiiiiiiiiiile! 

But Xmas+ Back to school+ work = all my bad excuses to let this website alone!

It's crazy how my style changes from one city to another. The moment I touch down in Paris I felt that I found my Parisian soul back. It's very funny how impossible it is for me to dress in Dubai the way I dressed for 25 years in France. When I am in Dubai I feel like my wardrobe is empty of cool stuff. But when I open my french dressing it was like every knits and jeans were perfect! Is it because of the weather? I am definitively not used to dress for summer 350 days a year! Is it because I am really more "minimal" than "Glitter" and high heels style? The thing is it was so simple for me to dress in France. I think my (fake) furs are such a great basic for winter that you don't need other accessory! It's the same for this jean coat! It speaks for itself and protects you from the coldest day! Does the city wear you live influence that much your style? Or is it just the people around? The weather? Maybe my age is also a reason to this "style evolution".  Have you ever felt this way? 

Pictures: Christopher Slagadhino

Top: vintage, Jeans: levis, Shoes: Tod's, Jacket: Bershka, Bag: Chanel

Parisian Appartment: Beldy Paris 

The Rûmi Series N°10 - Apadana Paris

Persian Inspiration for a french label. My T-shirt story
APADANA, young fashion label from Paris is at first and above all a Reflection:

Reflection of the Iranian origins of his creator because by the prism of the Persian history of civilization, the collections of Apadana (originally throne room of the Persian palaces) drew it graphic references, colors and singular esthetics.

Reflection of its creator’s philosophy who, against the current events setting the East and the West, chose to bet on the confrontation of both worlds to mix them better. The antique motives and the photos of the Persian "Belle Epoque" are merged with the current codes of the urban Fashion.

Creative and demanding, Apadana chose a 100 % French manufacturing and a quality sourcing with materials from Japan to elaborate its crewnecks.

Jeans: Levis, Shoes: Adidas Mena Gazelle, T-shirt Apadana, headscarf, belt and bag: Parfois

The Rûmi Series N°9- The Italian Donna Inspiration

I always dream of Dolce&Gabbana's italian lifestyle.

The juicy sicily, the generous food of Napoli and the gorgeous cities like Roma or Firenze. Here is my interpretation for a French/Persian italian donna. It is all about blacks and white with a touch of gold. Something a little mystic? Yes probably as the whole Italy! BACI ! 

 In collaboration with Parfois open in Tehran,Dubai and Paris! All my cities <3


All pictures by Aida Tabrizi 

Scarf, Poncho, Bag, Necklace, Bracelet, ring, earrings: PARFOIS



The Rûmi Series N°8 - Autumn w/ Adidas and Believe

Skirt and Shirt : Believe E, Scarf: Iran, Shoes: Adidas, Bag: Ingi Bag

All pictures by Aida Tabrizi (site here) It was a very great experience at Fashion Forward in D3 (Dubai Design District). I have attended some shows and my oscar goes to BEDOUIN. Not only for her incredible taste of elegance nor her minimalistic chicness but for everything from the fabrics to the forms. To me she mixes perfectly East and West. Ruffles and adidas stan smith, Colors everywhere, satin and silk. Hair and Make-up that you wish you had for your evenings. You can buy BEDOUIN on in France! 

The weather is finally more fresh in Dubai and allows me to wear all the autumn/winter pieces of the season. It's not a secret the mid "plissée" skirt (choose it gold or silver) is on every fashionista. BUT this one from Believe is in lurex and gives you this sense of having a big autumn piece on you. Believe E offers to big cities a warm wind from the south. Summer or winter, autumn as in spring, Believe E provides key pieces of the season that you will find on


The Rûmi Series N°7 w/ Adidas Originals


All Pictures taken by Aida Tabrizi (Website here

The Gazelle model from Adidas is one of my favorite sneakers. Even if it not super popular to wear sneakers as a fashion accessory in Dubai I am quite sure people will agree that the Gazelle are one of the most fashionable ones

First released in 1966, what first began as a performance-oriented training sneaker has superseded its initial purpose to become an iconic silhouette, emerging every decade and touching upon almost every major subculture to become a truly timeless icon.

 Now, following the phenomenal success of the Stan Smith, adidas is looking to revitalize the Gazelle as its next retro bestseller — this much seems likely, given the sneaker’s simple yet characterful design that has allowed it to be co-opted by so many fringe cultural groups while being tied down by none. However, in this post-subcultural world of ours, it’s important to note the mark that disparate youth movements have left on the court sneaker in the past half-century, from Bob Marley to Oasis frontman Noel Gallagher. Below, we round up five of the most prominent groups to idolize the adidas Gazelle.

 This model really elevates your street style cred in the trendy, wear-everywhere style. Evolving the look while holding onto the vintage styles of adidas, the Gazelle collection is both innovative and nostalgic, and is representative of all fashion. 

Short: Studio Mazé, Bomber, Sneakers, Shirt: Adidas originals, Skirt: Zara, Headscarf: Vintage

The Rûmi Series N°6 w/ Parfois

Today I want to talk about a very cool cool cool brand! I used to buy Parfois (site here)  in  Paris since 2014 mainly because I discovered it at Gare de L'Est (train station that connects Paris to my parent's town Strasbourg which is near Germany) and because I am always 30 min early when it comes to travel, I love doing a little shopping to pass the time! 

And now I am so happy to find them in Dubai and .... in TEHRAN! 

Their insight for this collection is... HOME

But Home. What does that mean? Is it a place, Is it a building? Is it about the people? Is it about the senses?Why is it that sometimes we feel at home in places we'e never been before? Maybe is that feeling of belonging somewhere.Or maybe home is just a feeling, a place inside.

I can't be more close to this statement at this moment of my life! When I meet people here in Dubai they are all so proud of calling DUBAI HOME... and it's a little tricky cause I felt that I haven't the right to call Dubai Home because I am very new (4 months!)! For sure I feel like Paris is home for me but at the same time I really really consider Dubai as my new lover. I discover it from North to South and (thanks to social Media) I am more aware of some restaurants' openings or cool art exhibitions than people living here for 3 years! Back in January I felt Tehran was Home! So as a half Persian half French, who is truly fascinated by every lines of the Middle East and every corners of Paris I sincerely feel that I can call PARIS TEHRAN DUBAI - HOME <3

Maybe it is also because of the people. I miss so much my crew in Paris that I know for 10 years, my new but truly sincere Tehrany friends and now I meet amazing people everyday in this strange but so special and warm city that is Dubai.

And you? What is Home to you?

Jeans: Levis, Shirt: COS, Shoes, scarf, bracelet, earrings, bag,chokers,fan : PARFOIS (FRANCE, UAE, IRAN among others)

The Rûmi Series N°5


Robin: You souldn't say " Sorry for this" regarding the plastic surgery in Iran. French women are so ashamed of it, it doesn't make sense, I find it quite cool as it's assumed here in the region.. 

Parys: Ahaha you are right

Robin: In a region where your hair and parts of your body are often covered and relations between men and women are not as easy and open as in Europe, it gives a lot of pressure to your face to define who you are. It can be seen as superficial but your face really define you... your nose, lips or eyes can send a strong message. 

Parys: Yes I agree! Maybe I think too much as a French...Being as natural as possible is such a strong statement in Paris..

Robin: Let's not forget that you never see teenage girls hanging out with teenage boys in the mall. Girls are with girls, boys are with boys. The contact is the eyes and the phones! 

Parys: But you know in Iran, having your nose rebuilt, it's more than attracting the opposite sex,  it's a social issue.

Robin: Interesting,  in which way? 

Parys: It is a real trend and this is seen as a must do if you are some kind of cool! Formerly practiced by upper classes, now totally popularized.

Robin: A need for affiliation?

Parys: Yes exactly!

Robin: You've got your YSL Tribute, Rolex Datejust and Chanel Boy... and now, Iranians have their straight nose!

Parys: I think they have figured out how to get out of the box, but in another hand it also represents all the pressure people put on themselves to be perfect, or looking like a serie in a magazine..

Robin: It's like the boom of Chinese asking for Western eyes surgery...

Parys: Yes, each country has its own beauty standards! We can contrast plastic surgery with Facetune application which is super popular among western fashion bloggers!



Pictures by Anna Nielsen ! 

Last week I posted some points on Iranian women's behaviour. One of them was "  Nose surgery has a social meaning and they are very proud of their fake noses.  Iran has the second highest rate of plastic surgery in the Middle East (sorry for this) "

Here is a conversation that I had with Robin who is living in Dubai regarding the importance of appearance in the Middle East Vs the French shame towards plastic surgery and make-up.

Pants: All Things Mochi, Boots: Topshop ME (Dubai Mall), Headscarf: Killiwatch in Paris, Top: H&M Studio, Bag: vintage, Black velvet long shirt: home made 

The Rûmi Series N°4

At the end it's all about being proud of who you are and where you come from.

7 points you don't know about Iranian Women

1) Iranian women represent 65% of the students at university 

2) They fight for their passion. For example they have just received the permission to compete at international motocross races just like men after uphill battles.. One of the most famous is Behnaz Shafiei and is incredibly talented! Her Instagram

3) 17 women have been elected at the Iranian Parliament in 2016

4) Iranian women have the right to drive cars, do (almost) any work (almost!) 

5) Nose surgery has a social meaning and they are very proud of their fake noses.  Iran has the second highest rate of plastic surgery in the Middle East (sorry for this) 

6) A woman newly-elected reformist member of the parliament, Parvaneh Salahshouri promotes the freedom of choice and suggested in an interview that forced hijab will probably end in the future (she said hum hum will see)

7) A study shows that in average Iranian women use 12 mascaras, 36 lip glosses and 23 bottles of perfume each year

Pants, Earrings and choker: All things Mochi. 

Coat: Azureir

Sandals: Topshop

Scarf and bag: Vintage

All pictures by Anna Nielsen