Anna's work on colors and editing is exactly between West and East. She knows how to catch the minimal and the maximum, the colors and the forms, my feelings and my expressions.
The Rûmi Series propose different visions of fashion. As many as there are countries and cultures. A standard outfit in Dubaï compared to the same clothes and what I should add to my look to be able to walk in the streets of Tehran, Shiraz or Esfahan...
The challenge is to add only the heascarf to show that all Persian girls are wearing the same clothes as you and me. When it's hot in Dubaï, you obviously do not wear manto, so this time I added also the manto. The Westerns brands have a Persian Market to discover. Through this series I want them to understand that there are 80 millions consumers in Iran that are waiting for them. Waiting to stop being ripped off by other Iranians that bring back a Carré Hermès from Europe and sell it 1200$ in Tehran when it costs 345$ in Paris. There are 12 million trips just for entertainment and shopping time from Tehran to Dubaï (or Istanbul) every year. The Persians are eager to consume what we have in Paris, London or Milan. How do a fashion standard look in Dubaï, Tehran, Paris? It's such different energies, different statements. If you are planning a trip to Iran, here how you should dress.
The Rûmi Series are trying to push the boudaries of fashion and cultures. In the West, people are still misunderstanding the rules regarding clothes but also women's rights in the Middle East. When you have to cover head and body in Iran, The United Arab Emirates allow you to express yourself in a very more liberal way. How is it to me being forced to wear a hijab and a "manto" (persian name for coat) in Iran when I love too much my fashion identity. How to express yourself without disrespecting the country's law regarding garments. Creativity is the playground for every Persian woman.
As Bill Cunningham said " Fashion is the armour to survive the reality of everyday life"
Top: All Things Mochi, Pants: Uniqlo, Shoes: Parfois, Cluth: Marc Jacob, Earrings: Isabel Marant
Top: All Things Mochi, Pants: Uniqlo, Shoes: Parfois, Cluth: Marc Jacob, Earrings: Isabel Marant, Coat: Zara, Headscarf: Vintage Bandana